Revolut teams up with RTÉ’s Toy Show Appeal for the third year in a row
Revolut, the global financial app with more than 2.5 million customers in Ireland, has teamed up with RTÉ’s Toy Show Appeal for the third year to enable viewers to donate instantly from their Revolut app. Last year, through the goodwill of the people in Ireland, the appeal raised €4 million for The Community Foundation Ireland, helping children and family members across the island.
In 2022, The Late Late Toy Show was RTÉ’s most-watched TV programme, with 1.6 million viewers. It was viewed in 139 countries around the world – including Bolivia, Jamaica, Qatar, and Ukraine.
The partnership with Revolut began in 2021 when the extraordinary generosity of people in Ireland rushing to support the appeal led to technical difficulties with the Revolut app. After fixing them, Revolut co-founder Vlad Yatsenko announced he had made a €100,000 personal donation to the appeal: and he pledged to personally match any further donations made over the weekend via the Revolut app – up to €1m. Led by appeals from stars including Olympic champion Kellie Harrington, the Irish public donated a further €750,000: Vlad then gave the full €1m, taking the overall total raised via Revolut to €3.3m.
However, Revolut successfully fortified its Donations system last year, and encouraged the people of Ireland to continue their generosity to support the incredible work by Community Foundation Ireland, helping children who need it.
On Friday 24th November 2023, The Late Late Toy Show is back. This year, as Revolut has teamed up with the appeal again to welcome proceeds through Donations in the Revolut app which will go live on the night.
Vlad Yatsenko, Revolut co-founder, said, “We’re deeply honoured to once again support Ireland’s single biggest fundraising event for children: RTÉ’s Toy Show Appeal. More than 2.5 million people in Ireland now have a Revolut account, so we’re delighted to enable customers to donate to the appeal instantly from their Revolut app.”
“At Revolut, we have seen first-hand the power of digital donations as they have become an increasingly important tool for charities to raise funds and support their causes. As with all our charity appeals, we guarantee that every cent donated will go to the charity – with no fees or charges.”
Ready to donate? Here’s how:
❤️ Make sure you’ve got the latest version of the app (Revolut 10)
❤️ Search ‘Donations’
❤️ Find the RTÉ Toy Show Appeal
❤️ Choose how much you want to give and tap ‘Donate’
❤️ Spread the word on social media for maximum impact!